Cotton is a natural fibre valued for its breathability, softness and durability. Comfortable across a wide range of climates, it is one of the most widely used fibres in clothing and can be woven into fabrics ranging from crisp poplin to soft jersey.

Jersey is a knitted fabric rather than a woven one, which gives it natural flexibility, stretch and a soft, fluid drape. It usually has a smooth surface and can range from very lightweight fabrics used for T-shirts to heavier constructions used for dresses and tailoring. The name comes from the island of Jersey in the Channel Islands, where knitted fabrics were traditionally produced for practical garments, particularly for fishermen. Jersey later became closely associated with modern fashion through Gabrielle Chanel, who began using it extensively in womenswear in the 1910s. At the time, jersey was largely associated with menswear and underwear, but Chanel recognised its comfort, flexibility and suitability for relaxed silhouettes and helped establish it as a legitimate material in high fashion.

Founded in Milan by Elio Fiorucci in 1967, Fiorucci became known for bringing together fashion, art, music and popular culture. Its playful visual language includes bold graphics, colourful prints, denim and the iconic cherub motif. The brand played an important role in making fashion more expressive and accessible, developing a global cultural identity that extended well beyond traditional Italian fashion.