Cotton is a natural fibre valued for its breathability, softness and durability. Comfortable across a wide range of climates, it is one of the most widely used fibres in clothing and can be woven into fabrics ranging from crisp poplin to soft jersey.

Ninety Percent is a London-based fashion label built around a profit-sharing model: the brand distributes 90% of its profits between its people and selected charitable causes. It focuses on everyday wardrobe staples made with lower-impact materials and produces its collections in its own factory in Bangladesh, allowing greater control over production and working conditions.