Rubber is an elastic material that can be natural or synthetic. Natural rubber is obtained from the latex of certain plants, particularly rubber trees, while synthetic rubber is produced from petrochemical or other industrial feedstocks. It is valued for its elasticity, flexibility and resistance to water and is used in footwear, accessories, coatings and various functional components.

Founded in Antwerp by Dries Van Noten, the brand is known for its sophisticated use of colour, prints, textiles and historical references. Dries Van Noten graduated from the Royal Academy of Fine Arts in Antwerp and presented his first menswear collection in 1986, later becoming one of the designers associated with the Antwerp fashion movement. His work is particularly recognised for combining refined tailoring with expressive fabrics and unexpected visual combinations.