Ecojilin is a viscose fibre made using pre-consumer cotton linters, a by-product of cotton processing. Developed by Jilin Chemical Fiber, it uses recovered cellulose as the raw material for regenerated viscose fibre. Ecojilin is recognised for incorporating recycled cotton-derived material into the production of viscose.

Founded in Milan by Elio Fiorucci in 1967, Fiorucci became known for bringing together fashion, art, music and popular culture. Its playful visual language includes bold graphics, colourful prints, denim and the iconic cherub motif. The brand played an important role in making fashion more expressive and accessible, developing a global cultural identity that extended well beyond traditional Italian fashion.