Cotton is a natural fibre valued for its breathability, softness and durability. Comfortable across a wide range of climates, it is one of the most widely used fibres in clothing and can be woven into fabrics ranging from crisp poplin to soft jersey.

Rib knit is a knitted construction characterised by raised vertical ribs and significant stretch. The ribs can be fine or broad, but the defining feature is the alternating raised and recessed structure running vertically through the fabric. It is commonly used for fitted garments, cuffs, necklines and other areas where elasticity is useful.

Ninety Percent is a London-based fashion label built around a profit-sharing model: the brand distributes 90% of its profits between its people and selected charitable causes. It focuses on everyday wardrobe staples made with lower-impact materials and produces its collections in its own factory in Bangladesh, allowing greater control over production and working conditions.