Cotton is a natural fibre valued for its breathability, softness and durability. Comfortable across a wide range of climates, it is one of the most widely used fibres in clothing and can be woven into fabrics ranging from crisp poplin to soft jersey.

Founded in Milan by Elio Fiorucci in 1967, Fiorucci became known for bringing together fashion, art, music and popular culture. Its playful visual language includes bold graphics, colourful prints, denim and the iconic cherub motif. The brand played an important role in making fashion more expressive and accessible, developing a global cultural identity that extended well beyond traditional Italian fashion.