Raffia is a natural fibre obtained from the leaves of raffia palms, particularly species of the Raphia genus. The fibres are long, flat and relatively flexible, making them suitable for weaving, braiding and crocheting. Raffia is commonly used in summer accessories, bags, hats and decorative details and has a naturally straw-like appearance, although it is botanically distinct from straw.

Founded in Paris in 1998 by Judith Milgrom, Maje is centred on a confident, contemporary interpretation of femininity. The brand combines Parisian style with influences from Milgrom's Moroccan background and is known for its romantic details, tailoring, knitwear and accessible approach to fashion. Maje also places an emphasis on supporting female creative talent through collaborations and other initiatives.