Cotton is a natural fibre valued for its breathability, softness and durability. Comfortable across a wide range of climates, it is one of the most widely used fibres in clothing and can be woven into fabrics ranging from crisp poplin to soft jersey.

Chiffon is a very lightweight woven fabric with a fine, smooth surface and a sheer, airy appearance. It is soft and fluid, with very little body, so it falls easily and moves with the wearer rather than holding a defined shape. The surface is generally even and slightly translucent, with a delicate appearance that can make colours look softer through the fabric. Chiffon is often confused with georgette because both are lightweight and sheer. The main visual difference is the surface: chiffon is relatively smooth, while georgette has a noticeably grainier, pebbled texture. Chiffon is also softer and more fluid than organza, which is crisp and capable of holding volume. The fabric became particularly associated with eveningwear and lingerie during the twentieth century, as its transparency and fluidity made it useful for creating soft, layered silhouettes.

Founded in Paris in 1998 by Judith Milgrom, Maje is centred on a confident, contemporary interpretation of femininity. The brand combines Parisian style with influences from Milgrom's Moroccan background and is known for its romantic details, tailoring, knitwear and accessible approach to fashion. Maje also places an emphasis on supporting female creative talent through collaborations and other initiatives.