Raffia is a natural fibre obtained from the leaves of raffia palms, particularly species of the Raphia genus. The fibres are long, flat and relatively flexible, making them suitable for weaving, braiding and crocheting. Raffia is commonly used in summer accessories, bags, hats and decorative details and has a naturally straw-like appearance, although it is botanically distinct from straw.

Founded in New York in 1999 by Ulla Johnson, the brand is known for combining New York ease with influences from the designer's travels and a strong emphasis on craftsmanship. Its collections are characterised by feminine silhouettes, intricate details, embroidery and distinctive prints, with natural fibres forming a consistent foundation of the brand's designs.