Cotton is a natural fibre valued for its breathability, softness and durability. Comfortable across a wide range of climates, it is one of the most widely used fibres in clothing and can be woven into fabrics ranging from crisp poplin to soft jersey.

Jersey is a knitted fabric rather than a woven one, which gives it natural flexibility, stretch and a soft, fluid drape. It usually has a smooth surface and can range from very lightweight fabrics used for T-shirts to heavier constructions used for dresses and tailoring. The name comes from the island of Jersey in the Channel Islands, where knitted fabrics were traditionally produced for practical garments, particularly for fishermen. Jersey later became closely associated with modern fashion through Gabrielle Chanel, who began using it extensively in womenswear in the 1910s. At the time, jersey was largely associated with menswear and underwear, but Chanel recognised its comfort, flexibility and suitability for relaxed silhouettes and helped establish it as a legitimate material in high fashion.

Founded in New York in 1999 by Ulla Johnson, the brand is known for combining New York ease with influences from the designer's travels and a strong emphasis on craftsmanship. Its collections are characterised by feminine silhouettes, intricate details, embroidery and distinctive prints, with natural fibres forming a consistent foundation of the brand's designs.